Know Your Customers
Visitors from out of town looking for a special item that speaks to them while visiting Camden, SC.
Collectors visit frequently looking for new artwork to add to their collections.
Local customers who wait to dine at Saluds.
New homeowners who want fresh artwork and décor for their homes.
Understanding your customer helps you better present and price your work.
Refresh Your Space
Gallery art should be refreshed at least monthly with new pieces to keep displays exciting and encourage repeat visitors to stop and look again.
Target Various Price Ranges for Gallery Art
Include:
Several smaller items under $200
Mid-range artwork from $200–$1,500
A few larger statement pieces in the $1,000–$3,000+ range
A variety of price points gives customers more opportunities to purchase your work.
Keep your Space Visually Pleasing
Don’t Overload Your Space
Leave room around your gifts, gallery art and goods so pieces can breathe visually and stand out to customers. A clean and organized display creates a more professional presentation.
Make Prices Visible
If customers cannot easily see pricing information, many will simply move on.
One suggestion is to use business cards tied neatly to the wire or item:
Allow the card to hang or sit below the artwork.
Include your name, title, medium, size, and price.
Add additional details about the item on the back of the card.
Choose The Right Frame
The right frame can dramatically improve the presentation and perceived value of your artwork.
Helpful guidelines:
Choose a frame that complements the artwork without overpowering it.
Neutral colors such as black, white, wood, or metallic finishes often work best.
Match the frame to the mood and of the artwork.
Avoid damaged or outdated frames.
Mats can help smaller works feel more substantial and professional.
Consistent framing across your display wall creates a polished appearance.
A strong presentation helps customers imagine the artwork in their own home or office.
Share Your Story
Customers want to know who you are!
Display:
Your name
A professional photo
Your artist story or biography
Contact information
Customers enjoy connecting with the artist behind the work.
Sell on the River
Customers frequently buy art from those artists who are present and get to know the customers and collectors.
All artists may sell on the river. We recommend Friday and Saturday evenings from 3 PM – 6 PM or later.
Arrangements must be made ahead of time to secure space.